I am a Ph.D. candidate in Quantitative Marketing at the Yale School of Management. My research is driven by substantive questions about digital platform design and value creation. 

In my job market paper, I develop a structural framework for designing post-adoption levers (such as goal structures) for customer value rather than engagement alone, with an application to online educational technology. My other work explores the causal impact of within-video engagement graphs on YouTube and costly signaling of match-specific preferences in online dating.

Methodologically, I employ structural modeling with modern reinforcement learning estimation techniques, causal inference, and machine learning on text, image, and video data.

I hold Bachelor’s and Master’s degrees of Economics from Peking University and an M.A. in Statistics from Yale. 

I'm currently on the 2026–2027 academic job market. 

You can find my CV here.